Client Overview
General Saloon is a bar-restaurant that serves classic dishes such as burgers, wings, pizza, and more. Additionally, General salon also hosts events, such as happy hours, weekly special live entertainment featuring local bands, and food & drink specials in New Jersey.
Challenge
Their old website was built using Microsoft Front Page, which, besides limiting their website-editing access to one computer, is no longer available and doesn’t allow for software updates. This made updating their website nearly impossible. In addition, the website was not built with responsive capability and did not allow their customers to easily find their products and services.
Results
Website
We completely redesigned General Saloon’s website. We incorporated: menus, specials, current offers, events, gallery, and contact. The home page highlighted the different sections of the website they can explore as well as reviews and promotions.
Design & Print
We made sure to use all the different things that go on at the Saloon to their advantage. We designed several assets and printed them out for General Saloon whenever necessary. We also visited their space to take videos and pictures when live bands were playing.
Social Media
General Saloon opted to be a part of the social media space on Facebook and Instagram to target local communities and visitors looking for something new to eat. Again, just like with our other clients, we optimized their Facebook profiles completely populated with images and curated social media postings.
Search Engine Optimization
Alongside a new website, General Saloon wanted their presence to be strong in local listings. We managed and set up their listings on places like Google My Business and Yelp so that local customers can find a restaurant like General Saloon.